Category: self-help

No better investment

FabrizioLeave a comment

When you know yourself, the rest will follow. The opposite, unfortunately, is not true.

Getting to know your strenghts and your limits, what triggers you and what motivates you, what really matters and what you can let go. Having the capacity to adapt to your own mood, understanding that today it is simply not the day, that right now is the moment to push, that your getting mad yesteday is because of the lack of sleep. Not beating yourself up while still holding yourself accountable.

There is no better investment than the time you spend getting to know yourself.

Aspiring

FabrizioLeave a comment

If you are starting in marketing today, whether you are a fresh graduate or you are changing career, the best way for you to employ your (free) time is creating content.

Show us that you have ideas and creativity (you do!), that you are methodical and consistent (you can be!), that you can try, fail, learn and repeat (that’s all marketing is about!).

There is nothing more deadly for the career of an aspiring marketer than thinking they have nothing to tell, nothing to share with the world, nothing to master.

The world is yours, go get it!

Not permanent

FabrizioLeave a comment

Who is speaking up in support of the change you seek to make?

If it is always, only you, you most likely have one of two problems.

Problem number 1: you are seeking the wrong change. There is nothing to change, everything works just fine. Or there is something to change, just not what you want to. This happens more often then we care to admit, as we tend to follow our guts when it comes to change. It makes us restless, constantly searching for evidence, submitting ourselves to confirmation bias. In the long run it takes away from our purpose.

Problem number 2: you are seeking change in the wrong place. It might seem awfully similar to problem number 1, but in this case it is actually more about trying to bring on board the wrong people, pushing for change in the wrong organisation, expecting the wrong community to react to something they are not ready for.

One way or the other, there is one caveat about “wrong”: it is not permanent. If you are cautious and aware, you can prepare the ground for “right”. You can advocate, commit, wait, listen,understand. You can act both on the change and on the place, and eventually make them match.

Let’s go!

Advantage

FabrizioLeave a comment

A twist on the 99% idea is that the vast majority of people (say 99%) – or even better, the totality of people in the 99% of cases – will not act on the information they are given or on the knowledge they are accumulating. They will just keep falling back to hold habits and practices, because that is more convenient. Because that is how our brain is wired.

This gives you an incredible advantage if you manage to build a practice of doing, shipping, delivering.

Warnings

FabrizioLeave a comment

There is always a warning. There is always a sign.

You should be prepared, and yet you are not. Partly because it is easier to think at life as a straight, uninterrupted line. Partly because most warnings are encrypted, unclear, have mixed words, and it is only easy to spot them afterwards.

And so, when something happens to you, searching ex post for warnings and signs is pretty much useless. Think instead about where you can go from there, and whom with. That is how you will unlock the potential of the situation.