Category: marketing

Choose carefully

FabrizioLeave a comment

Hubspot and Intercom are very successful companies. And on the exact same type of communication to their customer, they choose two completely different approaches.

One is before, the other is after.

One raises awareness, the other raises alarm.

One gives you agency, the other takes it away.

One is about hope (“Your contacts database is growing”), the other is about failure (“You’ve exceeded the usage”).

Also (you can’t say that from the message alone, but I’ll ask you to trust me), one is true, the other is not.

There is no right or wrong way to do stuff.

But the choices you make say a lot about who you are and what you stand for.

Artificially Indispensable

FabrizioLeave a comment

Artificial Intelligence is going to change the world. Perhaps.

But it’s not going to do it on its own. So the opportunity for all those who are interested in digging further is to become an expert in using AI to create efficiencies in different areas. That’s how you make it a more human tool and how you position yourself as indispensable in the job market.

Nobody is looking for the one who resisted the new technology until it hit the masses.

Input

Write three paragraphs about how blogging will be in 2033. Use some funny predictions with a hint of reality. Be creative.

Output

In 2033, blogging will be a dramatically different experience from what we know today. For starters, blogs will no longer require you to use a computer or laptop at all! It’s possible that by then every single person on earth will have an implanted device with an artificial intelligence that connects us directly to the internet and each other. We’ll be able to blog from our brains, with a single thought sending out a message to the world.

No longer will we have to go through the hassle of typing or clicking on buttons; instead, our thoughts and ideas will be transmitted within seconds. We won’t even need words anymore as blogging technology has advanced so much that pictures, videos, and even feelings will be automatically broadcasted to others.

Another major change that we’ll see by 2033 is the ability for us to blog in virtual reality. This means that people won’t have to just read our words, they’ll be able to experience them too! You can imagine walking into a room and being surrounded by other people’s blogs, each presented in a unique and vivid way that captures the reader’s attention like no other medium can.

Blogging is sure to be an amazing experience by 2033, and it will be exciting to see how technology continues to evolve and shape the way we communicate with one another. Who knows what else might be possible that we can’t even imagine now!

Created with Jasper.ai.

Three levels

FabrizioLeave a comment

There’s a great level of customer service. It’s personal, human, helpful, and resourceful.

There’s a basic level of customer service. It’s quick, some times robotic, a bit repetitive, not always helpful.

And then there’s a shitty level of being human. It’s arrogant, pointless, definitive, and unaccountable.

People will only remember the first and the third. Up to you where you want to be.

Equinox doesn’t speak January

FabrizioLeave a comment

A positioning statement is not for everybody.

It’s supposed to divide, in order to conquer. It’s supposed to draw a clear line between trite practices and a new way. It’s supposed to be met with opposition, disdain, surprise, resistance – first of all, from those who are supposed to approve and support it.

If a positioning statement does not do that, it’s not a positioning statement.

This IS a positioning statement.

Love it or hate it. That’s the whole point.