The way you treat people that gravitate around your business is as important as the way you treat people that are at the core of it. This below costs nothing, is caring and generous. It is beautiful, and tells a lot about how this company does work.
Category: marketing
Marketing problems
I have worked with start-ups and SMEs for most of my career (about 14 years now), and up to this day, it is difficult for me to explain why there is a general lack of interest towards marketing in these contexts. There is plenty of evidence out there that tells that startups often fail for … Continue reading Marketing problems
Lazy holidays
I have the feeling that social media has made us lazier. I can’t find another way to explain the multitude of indistinguishable posts and newsletters from organisations… (continue).
You don’t always have to second-guess
Companies invest money and time in attempting to personalise the way they communicate with their customers… (continue)
Free trialling trust
If you are considering offering a free-trial for your subscription-based service or product, you first need to answer the following question with great honesty… (continue)
