Category: leadership

Being fair

FabrizioLeave a comment

A big problem with offering $85,000 for a position budgeted at $130,000 is that very soon the person to whom you are offering the position is going to find out (even if you do not tweet about the whole situation).

And when they do, two things will happen.

First, they will feel cheated, demotivated, disengaged. They won’t be able to perform at their best, because nobody does when the counterpart sees the relationship as a mere transaction.

Second, they will start spending most of their resources to be paid what it is fair for them to be paid, whether that is at the company or somewhere else.

Was the hustle worth it?

What do they care about?

FabrizioLeave a comment

When you think of differentiating from the competition, whether it is for a product or a job application, the question you should focus on is:

What does my customer most care about?

You might be absolutely the best at doing something, have more vision than anyone else in the market, be the cheaper option. But if that’s not THE critical thing for your customer, you will lose nonetheless.

And perhaps your customer still does not know that your uniqueness is something they will greatly benefit from.

In this case, you have a choice to make: you can try to educate them or you can leverage their emotions with a powerful story of how the future looks like.

Educating very rarely works.

Sales and Marketing

FabrizioLeave a comment

The leads we are getting are no good.

Sales reps do not know how to sell.

This is a common exchange in B2B. And it’s where most strategies and plans go to die.

Try changing the approach to the following.

What information might we benefit from to get better leads?

What information might we need to close more sales?

You know the saying, two pairs of eyes are better than one. Imagine two pairs of eyes, two experts, two brains, two departments focused on solving the same problem.

Figure it out

FabrizioLeave a comment

The current situation is unprecedented. The pandemic is putting a strain on everybody. A huge amount of people have suffered serious consequences.

And if after two years your company is still using Covid as a tentative reason to excuse poor customer service, delayed deliveries, price increases, product shortages, it’s time for you to stop.

Rethink your business, instead, and figure out a way to provide the experience people expect.

That’s your responsibility.

Note: the image of this post is from Tom Fishburne @Marketoonist.

Goals

FabrizioLeave a comment

Give people goals that:

  • matter for the achievement of a more generic business goal;
  • they can impact with their own actions;
  • they can easily track and report on;
  • are clearly communicated and consistent across time.

It does not end here, but this is a fantastic place to start from when managing a team.