Author: Fabrizio

About goals

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There are two things, I believe, you really to need to highlight when leading a team.

Number 1 is that the person’s well-being, in whatever format that comes, is infinitely more important than any business goal and organisational achievement.

Number 2 is that goals, especially individual goals, are not a way to get rewarded or fired, but rather a way to challenge – how do we get there – and be challenged – what do you need to get there.

The way you, as a leader, navigate setting goals and delivering on them is 99% of how your team will feel about them.

Joy and success

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Joy comes from doing something you would do independently of the outcome.

Success – i.e., the outcome – comes from sticking with that something for long enough.

Simple, not easy.

Not a support function

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Don’t go to marketing with tasks. Go to marketing with ideas.

As marketing owns many of the communication channels of a company, marketers often find themselves swamped with (last minute) requests to push out this or that message. An upcoming webinar. The latest integration. A landing page. A logo to add somewhere. The next newsletter.

Approach marketing with ideas, instead. Ideas are broader, they give marketers the possibility to prioritise, plan, create. They stimulate ownership and foster better organization.

Marketing is not a support function.

Give before you ask

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You have to give before you can ask.

Lead with your expertise, your point of view, your research, your data, your guests, your knowledge before you actually ask to sign up. Even better, never ask. Set up a vision for your world so unique and appealing that people will want to be part of it without you even having to ask.

Sometimes you might get lucky. You might have people onboard before you have to do anything. That “free trial” banner might get enough curiosity for it to actually have an impact on your top line.

But don’t let luck misdirect you.

You have to give before you can ask.

Blessings

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Mistakes are a blessing.

If you have the patience to acknowledge them, accept them, analyse them, and discuss them, they are the easiest and surest way to become better at what you are trying to do.