Author: Fabrizio

No excuse

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By participating in that head-to-head discussion on Twitter, I have changed minds and inspired hundreds of people.

Every time I like an Instagram post, I am closer to feeling fully accomplished.

A turning point in my life was that time I watched all of the YouTube videos by that influencer in one sit.

The constant flux of notifications I get on my mobile throughout the day exponentially improves the quality of my work.

said no one ever

By all means, use your free time however you prefer.

And make sure when it’s over, it is really over.

There’s no excuse nowadays to not go about finding and fulfilling your purpose. Yet, never before have so little people been committed to do just that.

Go make the change you are here to make.

Behind change

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What moves the change you seek to make?

Anger, frustration, revenge, self-affirmation, fear. It is human to feel all that. Yet, while they are great fire to start the fuse, it’s better to move past them as the explosion approaches, else they will spread.

Empathy, kindness, joy, selflessness, care. They are much slower to burn, more complicated to find and express. Yet, when they reach the core, that’s the type of enthusiasm that sticks and scales.

There will never be enough of that.

A walk

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More and more, I find that taking a walk in the middle of the day is helping me to recharge, refocus, and gives me space to explore new ideas. Often those ideas are the ones I stick to later in the day, the ones that get me unstuck.

Give it a try.

Walking occupies us just enough to help us stop thinking about whatever it is we were working on, but not too much as to prevent mind-wandering. It’s the perfect gateway into the subconscious mind and for stimulating creative insight that can help us overcome mental gridlock.

Brad Stulberg, Steve Magness – Peak Performance

What do I want?

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To find out what you actually want, your purpose, the reason why you wake up every day, you have to ask yourself the question multiple time.

Because the first time you give an answer to “what do I want?”, that usually has to do with an immediate need. A job. A promotion. A partner. A house. You might get that, and then get tired very easily very soon, as it’s not what you are really after.

What do I want?

A job.

What do I want?

A job in marketing.

What do I want?

A job in marketing that gives me the possibility to share my experience and knowledge.

What do I want?

A job in marketing where I can lead a team to be able to share my experience and knowledge.

What do I want?

A job in marketing where I can lead a team to be able to share my experience and knowledge, and that will also allow me to spend enough time with my family.

What do I want?

A job as marketing lead, in a country where I can have a good work-life balance.

What do I want?

A job as marketing lead in Finland.

What do I want?

I want to build and lead the best Marketing team in the Nordics and together change the way marketing and communication are perceived and delivered.

It’s a long way to get to what you want, but it’s purpose what you are seeking, not the quick resolution to a pain you might be feeling momentarily. Keep asking the question until you get there.

Against common sense

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Sometimes things do not turn out to be as they should have.

And so, a podcast ad by Dashlane that follows the general rule for which you are supposed to leverage the potential of the channel might fall flat. Simply because it is not enough to go on a show that often aims at social media and their negative impact on society to claim that a tool that remembers passwords makes the internet better.

On the other hand, an ad for a fast food chain, that common wisdom would want featuring juicy pictures on steroids, can become incredibly effective when it shows a moldy burger.

Things are almost never as straightforward as they seem. That’s one of the reasons why marketing is extremely difficult and requires continuous attention.