Most of the information online nowadays is organised in bullet points. There's an "how-to" step-by-step guide for basically everything, and listicles are one of the most popular form of content that gets consumed. Yet, a part from very practical type of instructions (changing a tyre, replacing a lightbulb, starting off your grill, and so on), … Continue reading Your own experience
Author: Fabrizio
Audacity and deduction
When you research your audience's needs and wants, asking is only the first step. It is good to have a set of questions prepared to conduct either a survey or a live interview, yet the answers you will get will probably not be as insightful as you would have hoped. Often people struggle to elaborate … Continue reading Audacity and deduction
Out of fear
I was enjoying some of the early Spring ("early" for Finnish standards) with my daugther yesterday, as she was playing on the trampoline. She was jumping amazingly, doing flips I had never seen her doing before. She was gaining confidence, until she miscalculated and slightly hit her head on the rubber surface of the trampoline. … Continue reading Out of fear
Against denigration and disregard
We attach labels to people and groups of people, partly because we try to make sense of what we do not understand, and partly to reinforce our identity and belonging to a different group. "People that are born in that period are weak." "People that work in that team are lazy." "People that come from … Continue reading Against denigration and disregard
There is no such thing as a free social media platform
We are hitting our heads against a wall. For years, we have believed in the myth of "free". Listening to music was free, watching a video was free, posting your piece of content was free. Whether you were an individual or a company, you could get in front of a fairly wide audience with a … Continue reading There is no such thing as a free social media platform
On getting stuck
One week ago I got stuck. I had 98 blog post published, and was about to write number 99. The night before, I had prepared a LinkedIn article to celebrate post number 100. I was quite proud of the result, and I felt on a roll with writing. I started thinking that perhaps I could … Continue reading On getting stuck
Messages that spread and stick
Few days back, I was skimming through a book I found at work (Lencioni's The Advantage), and I found a very appropriate metaphor for how communication works in the workplace. According to the author, it's like in the old sketch where the wife is mad at her husband since he never says that he loves … Continue reading Messages that spread and stick
