There's a question you can ask (yourself or your team) every time you are working on a piece of copy to communicate your brand, your product, your company. Say, for example, you are working on the copy for the hero of your website. The question is: How many companies could claim exactly this? We believe … Continue reading A question worth asking
Author: Fabrizio
Tasks you don’t like
The way you deal with a task you don't want to do greatly defines how you approach change. You can refuse to do it, as you don't want. Set out to seek another task, another job, another purpose. And yet, despite the continuos search, you favour the status quo. Your status quo. No big changes … Continue reading Tasks you don’t like
Popular ideas
Some popular ideas are challenging to understand, and they deserve more respect than what they get nowadays. For example, it is very easy to mistake psychological safety for an environment in which everybody feels safe to do whatever they want, as they won't ever get any criticism. It might hurt them. Similarly, it is easy … Continue reading Popular ideas
What matters
It's normal to want to please others. It's naive to try to please everybody. Eventually, you'll have to say some nos, whether you'll do that explicitly or implicitly. The different commitments you have taken are going to clash with one another, and at least a bunch of them are going to be left behind. Your … Continue reading What matters
Will you take us to Mount Splashmore?
How much do you have to insist before your customers say "yes"? https://youtu.be/s_E0CR01laQ My bank sends me a text every day to tell me there's a message for me in eServices, regarding changes to Terms and Conditions. I should go there, read it and approve it. I still haven't done that. Facebook sends me daily … Continue reading Will you take us to Mount Splashmore?
In corpore sano
I am a lazy person, and I have so far failed at taking care of my body. Despite being very active in my teens and early twenties, I have basically refrained from doing any type of regular physical activity in the past fifteen years. This year, I have decided that I am also going to … Continue reading In corpore sano
Are you engaging?
Around the world, only 16% of employees say they are fully engaged with their work (see also here). It is possible that your company is an exception, and yet research shows that it is a whole lot more likely it is not. This means, most of your employees approach their work as just a job. … Continue reading Are you engaging?
