This is a mantra worth reminding, as marketers seem to forget it all the time. No one wants to hear about your product. And there are beautiful examples of what can be achieved when this becomes an assumption underlying your content strategy. It also works, by the way.


Acceptance is not about understanding and appreciating that the world (your friends, acquaintances, family, colleagues, your context, your work, your environment, your company) is wrong, and then spending your life complaining, regretting, plotting. Acceptance is about understanding and appreciating that the world merely is. What is around you does not change, it is the degree … Continue reading Merely


If you have to be bold about one thing in life, be bold about picking yourself. The time of waiting for others to pick us is over. Bosses, teachers, examiners, recruiters are nowadays just as powerful as we let them. Be the one to pick yourself instead. To do what you are passionate about. To … Continue reading Bold