When a crisis hits, the human tendency is to focus on the crisis itself. Finding ways to mitigate it, get past it, sometimes leverage it.

But if you have a system, a strategy, a story you have built throughout the years, the focus should not be on the crisis. How does the system/strategy/story changes? What can you keep, what do you have to put on hold, what will you add? What can you do today that serves it and how will the crisis enhance all of this?

When you take this longer term approach, you’ll be ready to go once the crisis is over (instead of depleted of energy). It takes time, and it’s worth it.