We obsess over the short term.
Will this title get me more clicks?
Will this project get me the promotion?
Will this topic be on the test?
Will this cover letter get me the job?
And perhaps we should spend more effort understanding if we are measuring the metrics that better fit. Is clicks what I really want? Is that promotions truly good for me? Am I in this for the piece of paper only? Do I just want a job?
If you don’t take a wider perspective, it’s going to be one chase after the other, one hustle after the other, one hack after the other. Of course you are exhausted.
[…] And in that case, just make sure you are measuring the right ones. […]
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