Word of mouth

If you want somebody to remember your name, what you do, your product, the thing you stand for, there are two ways to go about it.

The first one is about going straight for your target, talking to them in every possible occasion, catching their attention, getting into their schedule as often as possible, making sure you are within their radar. You’ll probably have to shout louder than others competing for the same target, finding an edge, something memorable, a way to make sure you stick.

The second one is about generating waves that spread to your peers, their peers, effectively do things that are valuable to them, telling a story that resonates, with a message that is clear and can be refined by others that will bring it to the hears of your target. You’ll have to commit for the long term, put in the effort, day after day, overcome loads of short term obstacles, and no single heroic act will be there to remind of you, as your practice will.

What’s your strategy?

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