The receiver

In University, I was taught that communication, in its most basic form, is the cooperation between a sender and a receiver to get a message through a shared environment.

And while that certainly holds true still today, I am more and more convinced that in business, communication is in the hands of the receiver.

Think about marketing: the receiver is forced through a myriad of messages and decides what to dedicate attention to in a matter of seconds. Think about internal communication: the receiver can call bullshit on any message management is sharing if that does not reflect their day-to-day experience. Think about presentations: the receiver is so fed up with bullet points and animations (particularly after one year of virtual meetings) to the point they can check emails or write a report while you are struggling to make a case.

The receiver is central in any form of corporate communication.

And the fact that we spend so little time trying to figure them out is the most widely overlooked device a professional has to leverage to get their messages through.

Dull and easy

The stigma around topics such as failure, ignorance, inexperience makes us hide the very same seed that would allow us to grow. We do not ask the question, we do not show the weakness, we do not seek guidance. Eventually we end up being the same, if not diminished.

We are more silent when we should be more vocal.

And on the other hand, we are met with silence when we should be cheered loudly.

How often do you share just to meet an embarrassed withdraw? How often do you ask just to meet an awkward silence? How often do you open up just to meet shameful rejection?

Everything is dull and easy on the surface.

It is when you go deep, and allow the others to go deep, that things start getting interesting.

The best self-promotion tool

If you are starting in a new role, make it your first priority to talk to people who work close to you.

Your direct reports, their reports, your peers, those you will collaborate with in adjacent teams, your manager, their manager.

There is no rule for where you should stop, just do it with common sense.

And while the instict would probably push you to use the conversations to promote yourself, your background, your agenda, make it so instead that you will mainly listen. Understand who you are talking to, what motivates them, how they get measured, what success means to them.

If you do that effectively, you can’t fail. You will deliver exactly what they need, and they will be the ones promoting you and your agenda when that is needed.

Listening is the best self-promotion tool.

Others won’t do it

If you can’t keep your word, others won’t do it for you.

If you can’t deliver your project in time, others won’t do it for you.

If you don’t believe in your strengths, others won’t do it for you.

If you can’t find it in you to show up every day and deliver, others won’t do it for you.

If you can’t be compassionate towards yourselves, and understand when you have hit a rough patch, others won’t do it for you.

If you can’t accept that most of what’s happening is beyond your control, others won’t do it for you.

If you can’t say I am sorry and take action to repair, others won’t do it for you.

If you won’t take a stand, others won’t do it for you.

If you stop caring, others won’t do it for you.

If you can’t commit to self-awareness, others won’t do it for you.

If you won’t pursue a balance in your life, some sort of contentment, others won’t do it for you.

It’s all there is.

It is you.

One story

When all you hear is one story, that one story is going to be your reality.

This is what happens to all of us, more often than we like to admit. It happens when we get stuck in a bias. It happens when we feel everything is wrong. It happens when we are sure we will succeed this time. It happens when others are an unknown “they”.

We need to make an effort to be listening to at least a second story. And then a third, a fourth, a fifth ..

The fact is, nowadays there is no excuse for us not to do that with intention.