Tag: team work

Get it going

FabrizioLeave a comment

Keep in mind that some tools that we use daily in marketing (and not only) are just ideas that stuck.

As such, it is good to periodically review them to make sure that they are still useful and that people using them agree on what they are for.

The funnel is such an idea.

Everybody uses it and talks about it all the time. Yet even within the same organisation, it is usual to have different people look at it from different angles, defining different stages in different ways, and generally using the levers for somewhat contrasting purposes.

So, asking what a visitor is, what a lead is, what qualification means, and agreeing on the process that moves traffic back and forth is a great place for teams to start. And to go back to whenever it makes sense.

Without this conversation, chances are that you are all focusing on separate parts. And that’s not how the funnel gets going.

Better than two

FabrizioLeave a comment

In whatever you do, keep things simple.

One button is better than two.

One paragraph is better than two.

One message is better than two.

One minute is better than two.

One goal is better than two.

It takes time and effort to bring things to their most simple form. And it pays off a million times.

In need of systems

FabrizioLeave a comment

The real edge in today’s world is not to have all the answers, but to motivate people to invest their resources – time, energy, money, attention – to find the answers. Possibly working with others.

We all heard that the world is more complex than ever, more ever-changing than ever, more fast-paced than ever. Yet we fail to understand what that means. Most of us are not asked to draw from their previous expertise to come up with ready-made solutions. Quite the contrary, the more you can tame the knowledge and information you have, sit with a problem, ask around, collect ideas, prepare the setting, coach people, lead the execution, the more you will be relevant.

We don’t need actions. What we need is systems.

Only once

FabrizioLeave a comment

It’s rarely as bad as we think it is.

It’s rarely as bad as we think it will be.

We put stakes on the things that happen to us and we never pause to think that it is us who determine how important outcomes are.

Is failing at a job truly that disastrous?

Is delivering a project late really so determinant of the company’s future success?

Is expressing our doubts or asking a difficult question truly going to jeopardize the relationship with a friend?

If a behavior is repeated across time, it is wise to take note and try to address it. But if it happens only once, is it really going to be that bad?

Probably not.

Time to heal

FabrizioLeave a comment

You need to give wounds proper time to heal.

Of course, you want to get back to work. Of course, you want people to accept your point of view and get back to their tasks. Of course, you are all working on something bigger and the time spent grieving is time not spent pursuing a new opportunity.

But wounds do not heal as fast as you’d want them to. People do not heal as fast as you’d want them to. You do not heal as fast as you’d want to.

Give it time. And in the process, do listen. You will learn something about wounds, people, and yourself.

Getting ready for the next wound.