All great marketing was challenged. At some point, by someone.
And so, if everybody likes what the marketing team produces, they are probably on the wrong track.
The truth is, you don’t know what is going to work or what will be great. So never have a committee preemptively trying to determine that.
Image from Marketoonist.
If you are reading a book, do read.
If you are doing some work, do work.
If you are checking emails and social media, do check emails and social media.
If you are chatting with a friend, do chat with a friend.
If you are in a meeting, do be in the meeting.
The point is that you should commit to whatever it is that you are doing at any given moment. Mixing different activities at the same time is a sure way to get nervous, stressed, and eventually achieve nothing.
Pursuing your goals is a work of removal, not addition. That’s where most people get lost.
You don’t need more time, you need less time.
You don’t need more resources, you need less resources.
You don’t need more opportunities, you need less opportunities.
You don’t need a larger market, you need a smaller one.
Get small to get big.
If you miss your targets once, it’s good to try with more time, more resources, more of whatever you think was missing, without touching the system.
If you miss your targets consistently, then more is just going to be an excuse to delay something inevitable. You have to reconsider the system.
Don’t get hang up on the tool, on the setting, on the company, on the system. Those are all important things to define at some point, but if you realise that’s what is keeping you from doing, don’t get hang up on them.
In the early stages, the most important thing is doing.
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