Great communicators

There’s a general belief that a great talker is also a great communicator. That might be true, and yet I find that most often it is not.

The way I see it, there are three core qualities of a great communicator (that a great talker not necessarily has).

First, great communicators craft their messages carefully. I mean this in the broadest possible way. A good framework to look at it through is Grice’s maxims: quality (a message that is true), quantity (a message that is no more than what required), relevance (a message that is pertinent to the discussion) and manner (a message that is orderly, polite and clear).

Then, great communicators are consistent in their messages. They are not afraid of repeating, as they are aware that different people absorb information at different paces. Furthermore, having the message well-crafted allows them to experiment with channels and formats in ways that benefit the spreading of the message in the long term.

Finally, great communicators have profound understanding of their audience. This is also true in a broad way: they know who they are communicating with before the communication actually happens; they are awake and aware to signals from the audience while the communication is undergoing; and they are capable of redesigning (without losing consistency), learning from feedback and sentiment they perceive after the communication is over.

If you want to be a great communicator, talking a lot and well is not enough. Establishing a relationship aimed at some type of change is much more important. And much more complicated.

Overcommunication is about frequency

There is an important distinction to make when we say we want to overcommunicate.

Overcommunication is essential in certain circumstances: change, growth, downsize, new team, new team members, just to mention a few. I actually think that overcommunication is good in general, as we too often have the tendency to assume and take for granted that others know and understand things the same way as we do.

Nonetheless, overcommunication deals with frequency, not with content. It is not necessary to tell more, it is to tell more often.

Sometimes, when reading a presentation, or an e-mail, or a report, it feels like one can almost see the different layers that have been added in the attempt of increasing clarity or including an additional point. At times, it looks like the more bullet points you have, the better.

It does not work.

The more you add to your message, the less it will be understood. Keep it simple, real simple. Make sure anybody who has a superficial knowledge of the matter could get it after reading it once. Read it out loud and listen to how it flows. If you have even a single doubt, start cutting. And if you have no doubts, cut anyway.

I notice that you use plain, simple language, short words and brief sentences. That is the way to write English—it is the modern way and the best way. Stick to it; don’t let fluff and flowers and verbosity creep in. When you catch an adjective, kill it. […] An adjective habit, or a wordy, diffuse, flowery habit, once fastened upon a person, is as hard to get rid of as any other vice.

Mark Twain

The price for perfect

If you are called up a stage unexpectedly, you do not have to be rehearsed and perfect. Olivia Colman gave a great example of that last night at the Academy Awards ceremony. Her acceptance speech is genuine, authentic, empathic. It leaves a mark.

The same is true for every time we expect to be called up. If we work towards perfection, if what we care about is ironing out all the kinks, if that becomes the focus of our job, chances are we are putting energy, care and effort on the wrong thing. And most of all, we lose in personality.

(For a great example of an official speech delivered in a far-from-perfect fashion, this keynote from 2015 by Elon Musk is as personal as it is inspiring).

Back to the basics

A couple of old frameworks to help think about communication, at a moment when communication is everything and is greatly misunderstood.

First, the maxims of Grice.

Quality – Make your contribution one that is true.
Quantity – Make your contribution as informative as is required (no more).
Relevance – Make your contribution relevant, pertinent to the discussion.
Manner – Make your contribution clear, brief, orderly, avoid obscurity and ambiguity.

Then, the Buddhist four gates of speech.

Is what I have to say true?
Is what I have to say necessary?
Is what I am saying kind?
Is it the right time?

Writing, speaking, in general communicating without having these in mind generates weak and unaffecting communication.

Bias

It takes mental effort to identify our own bias.

Few months ago, I was putting together a presentation about Coaching and Leadership. I wanted to have one slide to stimulate some discussion, and I wanted to ask people in the audience to describe leadership with one single word.

Along with the question, the slide was supposed to feature a collage of known leaders. To my dismay, I quickly realised I was victim to bias. The first few names that came to mind were (in order) Steve Job, Mark Zuckerberg, Barack Obama and Jack Welch. All male. All American.

I could have certainly stuck with those, and probably nobody would have complained. Yet, as I knew by then I was biased, I forced myself to do a better research (both in my memory and on the Internet), and eventually came up with the following collage.

Leadership-bias

It was great to do that. Not only because I had a far better depiction of what a leader is and might be, but also because I had the chance to identify bias at work. At least, a certain type of bias. Perhaps next time, this list will come more naturally. And perhaps, I will be able to identify similar bias in other situations more easily.

By the way, in case you are wondering who some of the leaders in the collage are, here is the full list (from top left).