Measuring habits

A way to measure habits is by how long the streak is.

Another way is by how easy it is to start a new one after you’ve taken a break.

Unlucky

You are not unlucky. You are not going through a bout of bad luck. You are certainly not a failure.

Things, both positive and negative, happen all the time. And you need to keep your sense open to be able to perceive the good ones as strongly as the bad ones.

Luck is important, but it can’t be the explanation you give to what’s going on around you.

The place

You don’t need to find a new way.

You don’t need to learn a new skill.

You don’t need to meet new people.

You just need to be ok with wherever it is you are now.

The rest will come.

Or not.

The outcome

The quality of your input – a measure of time, focus, commitment, passion, and knowledge – is rarely in a direct relationship with the quantity of the outcome.

That is to say, just because you are doing a good job, it does not mean you will be successful.

But the quality of your input is without failure in a direct relationship with the quantity of satisfaction, achievement, and fulfilment you get every single day.

And that is much more important than any outcome.

Actually, that is THE outcome.

Human matter

We have made marketing a commodity. We have made it about scale, repetition, numbers, algorithms. We have made it a matter of point-to-point measurement and one-way funnel.

And now we worry that a machine can take our job?

AI will replace you if you think that marketing is a “if this then that” statement, if you look at a blog post only in terms of keyword density, if you consider an ICP something to bend at your own need.

For all the others, we still very much need you.

It’s not the rise of the robots that frightens me.

It’s the rise of all those corporatists who have forgotten that humans matter.

George Tannenbaum, Rising. Falling. Choosing.