Tag: social media

The difference you make

FabrizioLeave a comment

Generosity and kindness work very well as a marketing tactic, particularly in times of uncertainty and discomfort.

If you have something valuable to share, do it. But value is not measured on your income statement, in this case more than ever. It is measured in the impact you have on those you serve, in the difference you make in their lives, in the ways you enhance their capacity to get past such difficult times.

If you have something valuable to share, do it. In all other cases, just continue business as usual. Leveraging the pandemic, covid-19, remote working, social distancing to sell a bunch of new subscriptions and products is not something we feel the need of.

60 seconds

FabrizioLeave a comment

What would happen if we could wait?

Before judging our neighbor who is still up at 4am. Before shouting at our kids who are trying to figure out something complex. Before sharing the advice nobody has asked for. Before answering to the instant message of somebody who is dealing with their own challenges. Before going on a rant about something we have misread in a conversation. Before clicking the comment box to leave some vitriolic words for somebody who does not share our worldview. Before beating ourselves up for not achieving what we so desperately wanted. Before rage quitting the place we have invested so much into. Before following that shiny little object that is going to take away from our lives.

If only we could wait 60 seconds, what would happen instead?

No excuse

FabrizioLeave a comment

By participating in that head-to-head discussion on Twitter, I have changed minds and inspired hundreds of people.

Every time I like an Instagram post, I am closer to feeling fully accomplished.

A turning point in my life was that time I watched all of the YouTube videos by that influencer in one sit.

The constant flux of notifications I get on my mobile throughout the day exponentially improves the quality of my work.

said no one ever

By all means, use your free time however you prefer.

And make sure when it’s over, it is really over.

There’s no excuse nowadays to not go about finding and fulfilling your purpose. Yet, never before have so little people been committed to do just that.

Go make the change you are here to make.

Against common sense

FabrizioLeave a comment

Sometimes things do not turn out to be as they should have.

And so, a podcast ad by Dashlane that follows the general rule for which you are supposed to leverage the potential of the channel might fall flat. Simply because it is not enough to go on a show that often aims at social media and their negative impact on society to claim that a tool that remembers passwords makes the internet better.

On the other hand, an ad for a fast food chain, that common wisdom would want featuring juicy pictures on steroids, can become incredibly effective when it shows a moldy burger.

Things are almost never as straightforward as they seem. That’s one of the reasons why marketing is extremely difficult and requires continuous attention.

Take my data

FabrizioLeave a comment

You are more ok with the idea of paying taxes if you regularly benefit from tangible services your taxes contribute to cover.

The same is valid with data.

The problem with companies collecting information about us is not the collection per se.

It’s the secrecy of the operation, the impossibility to control what is collected and what not, and the fact that six months after buying a new car you are still getting ads with car offers.

“Have you already purchased a car?”

“Yes.”

“Ok, from now on you will stop seeing car offers while navigating the web. If you want to reactivate car offers in the future, you can do so by typing ‘activate car offers’.”

“Thanks, and feel free to take my data.”