When times are tough

The surest and fastest way to get unstuck is to bring in a different perspective.

A therapist, a coach, a colleague from another team, a mentor who’s been there before, your partner, a friend, a business advisor, a marketing agency, a freelancer.

Make that connection when times are tough.

Actually, make the connection when times are good so that you can leverage it when times are tough.

Hitting a wall

When a plan hits a wall, two questions can help.

What do I know today that I did not know when I came up with the plan? This will tell you if the conditions have changed, if the stop came because of that, if there are shifting forces that you underestimated. It tells you whether the general direction is still valid.

To what degree do I still believe in the original plan? This will tell you if you are still committed or if it’s time for a change instead. It help you stay clear from easy, short-term fixes, and it tells you whether it’s worth it to try once more.

Rest assured, most plans hit a wall at some point.

Alert

You always have something to learn.

Even when you are on top of your game, even when you have been around for decades, even when you are the number 1. There is always something more, or something else.

Keep your senses alert. Not because you should not rest or because you should always stress, but because there are still opportunities to learn something new.

And that’s the essence of life.

Energising

Meeting others is energising.

It’s when you get to share ideas, when you get to improve your thinking, when you get to tell your stories, when you get to learn something more about you, when you get to solve difficult and interesting problems.

The last two years (and some) have been tough on this aspect.

Now is the time to recharge the social batteries and look farther.

Do unto others

Do unto others what you would like them do unto you.

Isn’t that THE golden rule?

Be kind to others if you want them to be kind with you.

Be honest and trustworthy with others if you want honesty and trust.

Don’t cheat on others if you don’t like to be cheated on.

But also – with a marketing twist.

Don’t put out there content you would not read yourself.

Keep your forms simple, as you like them when you are the prospect.

Don’t reach out to people after one signal, since you don’t want to book a meeting after downloading a guide.

It’s a golden rule indeed, yet one we fail to practice often.

And the main reason might be that we are inclined to believe that we are somehow special, that we are worthy of forgiveness, that we (and our product, and our services) will always get a second, and a third, and a fourth chance.

The harsh reality is that we are not.

So, do unto others what you would like them to do unto you.