Hook

Every product presentation in B2B and Saas goes like: here is our product, here is what it does, here is why it is different, do you have any questions? And the audience feels like being at a party where the host only talks about themselves.

Why not try instead: you start your day at the office with a cup of coffee, and instead of *normal situation that causes pain*, this happens. Followed by a detailed description of how the new way of working looks and feels like, from the perspective of who you are talking with.

We know how to tell a story. We just need to stop pretending that when it comes to business people do care about different things. They don’t. They are people. And at least at the beginning, you have to hook them with something that is relevant to them.

What is keeping you?

That thing that’s keeping you from delivering on your promise – to yourself or to someone else. Is that an excuse or a reason?

People – ourselves included – have little tolerance for excuses. If we keep repeating them over and over again, they do not become more acceptable. They simply make the relationship more difficult.

Understand the difference and take a stand.

Fun fact: we tend to hide excuses, burying them inside long monologues or beyond a volatile interpretation of data. Reasons, on the other end, emerge whenever we need to strengthen a connection.

Still worth it

Sure, there’s plenty of content online.

No need to remember anything, because everything is just a search away.

You can, with some intent and dedication, do a decent job at most things.

And I anyway believe that enrolling in a course and earning a certificate is still worth it. At least, for what really matters. For what can get you closer to your purpose.

If for no other reason, for the people you get to know that are going through a similar journey, willing to share what they are trying and you have not yet thought about.

Every day

If you want kindness, be kinder.

If you want gratefulness, be grateful.

If you want support, give support.

If you want transparency and openness, be transparent and open.

If you want candour, be candid.

If you want honesty, be honest.

If you want trust, give trust.

Our environment is a reflection of how we behave, and we have the immense power to influence it.

Every day.

Three sources

In any role, there are three sources of motivation.

First is what the company you work for values. This is not about the principles you read on the website, but what happens at the company at certain critical times. Is it an environment where people generally care about each other? Is there a lot of control, processes, red tape? What happens when somebody disagrees or fails? Who gets promoted?

Second is the relationships you have. Both with your peers and with your managers. When the first source fails, this becomes incredibly powerful. How often do you hear from them? Do you know them on a personal level? Do you have supporting people around you, and do you have people you feel like giving your support to? What happens when somebody leaves?

Third is the work you do. When the first two fail, this is all you have left. How do you feel about the tasks you are being assigned? Are you proud of what you do? Are you learning something new? Would you do this somewhere else? Can you?

The most important question: where do you get your motivation from right now?