You get what you measure.
Unless you measure too many things.
In that case, most likely, you get nothing.
Define success, pick a good proxy, and stick with it.
Tag: problems
For others
You can explain. You can ask. You can force. You can demand. You can ghost.
But you should never decide for others.
If you decide for others, you are telling them they are not mature enough, strong enough, intelligent enough to make a decision for themselves.
That’s not something to be done lightly.
Bucketload
If things are difficult, everyone is impacted. Those in high positions, those in the middle, and those at the bottom.
And it works in a way so that those at the bottom do not care for the impact on those higher up. Because for them, it is often a matter of survival, and survival does not allow for unselfishness.
The point is that if you are in a situation of crisis and you are on top, do not expect others to give you empathy. Be prepared to be giving it out by the bucketload instead.
The prepared marketer
Of course, this is triggering for every marketer.
But the reality is that those sentences will continue to be spoken in companies everywhere. And the only remedy to this simple truth, is to be prepared. To have a plan, to have a reputation, to have leverage. Because it is always true that one of the main task of every marketer is to market marketing.
More aware
If someone comes to you with a critical remark on something you did, and instead of starting with “what I meant was”, you are capable to start with “I had not thought about that”, you are on the path to becoming a more aware person.
And awareness – of yourself and of others – is where everything starts.
You've got this 