Some situations have the power to take us back to the ground. They remind us we are not invincible, they prove time is a very limited resource, they point to someone who is more prepared.
When we go past them and their drama, they can teach us to be with what we have and what we are, to the best of our own possibilities.
That’s what they are really for.
Scripts are out there, they are easy to replicate and scale.
Script #1 – Send LinkedIn contact request faking interest in profile, then send follow up pitch upon acceptance of request.
Script #2 – Collate information you find on Google in an eBook, gate the eBook to collect email addresses, then sequence them.
Script #3 – Map what competitors have on their blog, then have a piece of content to match all topics, possibly changing the content only marginally.
There are more. The problem is that they work for about 10 minutes, then they are old, start annoying people, and you are left wondering why.
If you want to stand out, you have to do something that is not scripted.
It’s not easy.
It’s not supposed to.
When the mind wanders, it takes you to wonderful places, average places, horrible places. Places that do not exist. Places that often determine your joy or sorrow.
The only thing that is real, though, is the here and now. What you are doing in this moment, the context you have around you, the possibility for you to decide to change the activity and the context. And your mood.
A wandering mind can take you places, but train the capacity to come back to reality at will.
It’s a muscle that can be strengthened.
Every flaw you see in the world.
Every error message for any software, every bug that gets reported, every overly bureaucratic process, every mistake that gets you infuriated.
It is the product of the work of somebody.
And of course, sometimes it was a poor job, sometimes you simply have to go and fix things. But other times instead – most of the times – there are reasons why things work in a certain way and a person who is proud for having found a way to create something that was not there before.
If we are able to step out of our anger and take an inquisitive approach, we might save time and relationships. And we might make it so that the next time, that person, will be even more motivated to take the initiative.
It’s difficult for any content creator to accept that people – some people, most people – don’t want to hear from them. Just as it is difficult for a founder to accept that customers – some customers, most customers – don’t want to do business with them.
It really is nothing personal. We are all overwhelmed by constant busyness, plus not everything is for everybody.
Of course, the only way to overcome this is to make what you do indispensable for 1, 10, 50, 1000, 10000 people. It’s incremental, and it starts from just a few. If you think at 1000000 from day 1, you have lost already.
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