Aspiring

If you are starting in marketing today, whether you are a fresh graduate or you are changing career, the best way for you to employ your (free) time is creating content.

Show us that you have ideas and creativity (you do!), that you are methodical and consistent (you can be!), that you can try, fail, learn and repeat (that’s all marketing is about!).

There is nothing more deadly for the career of an aspiring marketer than thinking they have nothing to tell, nothing to share with the world, nothing to master.

The world is yours, go get it!

Endorsement

Endorsing someone or something demands a huge amount of honesty and awareness.

Honesty, because you need to be absolutely sincere both with those you recommend and with those you recommend to. The former need to know what you stand for, what you can and cannot accept, what you will do in case trust is broken. The latter will hold you accountable and decide whether to confirm or dispute your reputation

Awareness, because you not only need to know which values are at stake, but also if and when they are challenged, how you would react, and what you would do to continue on your path.

This is good to keep in mind in a context where everyone is an influencer. And a good reminder also for when you write a recommendation for a colleague or share the profile of a friend who is looking for a job.

Natural born managers

People are promoted into managerial and leadership positions, and then it is expected they learn how to do that on their own. That rarely happens.

The skills you need to manage or lead a team are very different from the skills you need to successfully execute a project or design a flawless service or build a company from scratch. If managers and leaders are not put in front of this very basic fact, they will fall back to what got them promoted in the first place (in most cases, execution and some sort of compliance) and their teams will fail.

A new survey by the Boston Consulting Group about the challenges of managers stresses two facts that is worth considering before you put the autopilot on and promote the next best performer.

First, not everyone wants to be a manager. We often assume that is the natural career path everybody aims for, yet the survey points at only 9% of non managers actually wanting to become one (in Western countries). If you have a great performer, it is more likely they want to either stay in their current position or become a subject matter expert. Of course, this means you’ll have to ask them, and then find ways to reward them other than the title. There are many.

Second, just one-third of managers receive career coaching. It’s a very delicate transition, one that often creates challenges even out of the office. If supporting the manager through it is not a priority for the company, it won’t be one for the manager either.

Get to it

The World is not in lack of talent or great ideas. It is in lack of commitment.

Commitment to show up even when there’s no one cheering. Commitment to dedicate your attention to one thing only. Commitment to pursue your purpose in face of adversity. Commitment to do the work even after a series of bad days. Commitment to self and mutual understanding. Commitment to not having an opinion on every frivolous thing.

This is not a lecture, it is rather an awakening.

Let’s get to it.

Real challenges

The fourth blog post.

The second month in an important project.

The tenth episode of your podcast.

The sixth year in your wedding.

The eleventh year of being a parent.

The fifth exam at the university.

The twentieth cover letter you customise.

The third year in your job.

That’s where the real challenge lies.

Getting started takes mindset and effort, but the adrenaline of “new” might make up for a lack in both. It’s when you have to keep going with no cheers at every turn that things get tough.