Unlucky

You are not unlucky. You are not going through a bout of bad luck. You are certainly not a failure.

Things, both positive and negative, happen all the time. And you need to keep your sense open to be able to perceive the good ones as strongly as the bad ones.

Luck is important, but it can’t be the explanation you give to what’s going on around you.

The place

You don’t need to find a new way.

You don’t need to learn a new skill.

You don’t need to meet new people.

You just need to be ok with wherever it is you are now.

The rest will come.

Or not.

Human matter

We have made marketing a commodity. We have made it about scale, repetition, numbers, algorithms. We have made it a matter of point-to-point measurement and one-way funnel.

And now we worry that a machine can take our job?

AI will replace you if you think that marketing is a “if this then that” statement, if you look at a blog post only in terms of keyword density, if you consider an ICP something to bend at your own need.

For all the others, we still very much need you.

It’s not the rise of the robots that frightens me.

It’s the rise of all those corporatists who have forgotten that humans matter.

George Tannenbaum, Rising. Falling. Choosing.

Not fit for the role

Everyone who is about to get promoted to a higher role that requires them to manage people, should sit in a meeting and demonstrate that they can:

  • Shut up.
  • Facilitate the discussion.
  • Follow up to whatever gets decided.

If they talk too much, if they interrupt others, if they ignore the person who is silent, if they don’t ask open questions and listen, if they go back to the same topics every other meeting.

They are not fit for the role.