Things that work in marketing:
Things that do not work in marketing:The greatest illusion
This one is from Rand Fishkin, worth remembering after the summer.
When you set out to figure out how to control your employees more closely – checking how much time they spend in meetings, measuring how many breaks they take during the day, asking for what reasons they are taking time off -, you have problems that no surveillance system in the world can fix.
Trust leads engagement.
Structure is what gives predictability. You can expect certain things to happen because the script says so. Structure does not like free thinkers and innovators: somebody else already did all the thinking and the innovating, it is now time to march.
Chaos is the exact opposite. You have to figure out what is going to happen because there is no script. Chaos does not believe in bosses and managers: there is no past experience to replicate or resources to carefully allocate, it is time to connect the dots.
Design your habits and practice so that it is possible to move continuosly between structure and chaos.
That is a feat you will need.
Children who are under 13 cannot use Facebook, Instagram, Twitter, TikTok, or YouTube.
Children who are under 16 cannot use Whatsapp.
The point is, we are not ready for social media. We might want to hide behind the innovation mantra, but the truth is we are not ready.
If you do really care about the well-being of your employees, set the right example.
Go on holiday.
Avoid late night emails.
Go home early.
Take time for a walk.
Delegate and prioritize.
Do not be always on.
It starts with you.
You've got this 