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Fabrizio Trotti

One day, one post. On culture, leadership and awareness.

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Tag: gary vaynerchuk

If it’s numbers you want …

When marketing is in total and complete service of sales, it is very easy to fall into traps. You get what you reward, after all. And if it is numbers you are after, you will find somebody who can sell them to you, or somebody who can induce you to believe in a new made … Continue reading If it’s numbers you want … →

Fabrizio marketing Leave a comment October 16, 2019

The commoditization of marketing

Trust in digital advertising has never been so low. As a global industry, advertising is now considered to be the less trustworthy, coming after the likes of banking, energy, and telecoms. This is nothing new. Gary Vaynerchuk is right when he says that marketers ruin everything. His point is simple. It happened with TV, radio, … Continue reading The commoditization of marketing →

Fabrizio culture, marketing Leave a comment April 27, 2019April 27, 2019
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