When marketing is in total and complete service of sales, it is very easy to fall into traps. You get what you reward, after all. And if it is numbers you are after, you will find somebody who can sell them to you, or somebody who can induce you to believe in a new made … Continue reading If it’s numbers you want …
Tag: gary vaynerchuk
The commoditization of marketing
Trust in digital advertising has never been so low. As a global industry, advertising is now considered to be the less trustworthy, coming after the likes of banking, energy, and telecoms. This is nothing new. Gary Vaynerchuk is right when he says that marketers ruin everything. His point is simple. It happened with TV, radio, … Continue reading The commoditization of marketing
