Tag: feedback

Presenting

Fabrizio1 Comment

If you are preparing to deliver a presentation that matters (to you), consider the following.

Start with the audience and the change you’d like to see (even when you are just presenting results, you are still demanding a change). List them down somewhere and have them visible throughout the process.

Have the deck ready early, at least a week before the presentation.

Little text on a slide is always better than more. Always.

A list is a list even without a bullet.

Allow enough time to collect and implement the needed feedback. If you get feedback too close to the time you are supposed to deliver the presentation (<24hrs), be brave and disregard it.

Write a script for the key points and the transition between slides.

Rehearse the presentation multiple times, keeping the script at hand, but without reading it.

Few hours before the actual delivery, free your mind and take a break from the presentation. Do something else. The deck is ready by now, and so you are.

Good luck.

Pick three people

Fabrizio1 Comment

Your work would go in a much straighter line without feedback.

You’d just have to agree with yourself, put in the effort, enjoy the ride and deliver when its due. Nobody pointing out how that was tried already and did not work, how the sentence in the second paragraph could be better phrased to reflect the company’s values, how the blue could just be a bit more blue, or how it is fundamental to also feature the last meeting minutes to makes sure everybody is on the same page.

And how would you get out of doing the same thing over and over and over again? How would you get better, be more effective, get closer to your customers, in a single word “develop”?

We certainly get too much feedback, and yet we need feedback. And sometimes, in the rush of the end of the quarter, we just cut feedback out because we don’t have time to filter it, to process it, to act on it.

Pick three people. One you respect, one that is professionally close to you and one that is where you picture yourself in five-ten years. Ideally, they should be exposed to your work, or happy to be exposed to it. As you know them, you know that when they deliver feedback they do it genuinely, honestly and with your best interest in mind. As they know you, they know what type of feedback you are seeking, what your stengths are, your ambitions, your passions, your motivators, and where you want to go (and who you want to bring along). They might grow out of their role (respect is not forever, your role might change, your plans might as well), and that is fine, because other people will enter the stage ready to take their place.

Pick three people. And listen carefully to what they have to say. Absorb and digest their feedback, see what make sense, argument your position without defensiveness, open up and take the time to cherish the learning experience. Test what they suggest, see if it works, make changes and reiterate.

Pick three people. The others will have to wait.

The illusion

FabrizioLeave a comment

The first time I was in a leadership role, I struggled very much to understand the unwanted consequences of what a leader says and does.

The illusion is often that you can still behave like a peer, or a friend.

Yet people will look for direction, not for jokes. They will look for reassurance, not for stress. They will look for development, not for undirected and generic feedback.

Grasp this soon when you become a leader, and understand that your words and actions are now under a different type of scrutiny. The whole team will benefit from it.

Isolated acting

FabrizioLeave a comment

Your actions will have a much higher impact if they fit in a story you live every day.

Your feedback will be taken more seriously if it’s part of a more general attempt to genuinely help move the situation forward.

Your survey will get a better response rate if it’s framed in an ongoing effort to better understand and serve.

Your marketing will be more effective if it’s part of a strategy that aims at generating value for the prospect at every step of their journey.

Your message might actually be heard if it’s the bit of a story your audience has been waiting for and cannot do without.

Of course, for all of this to be possible, you need to spend a considerable amount of time tryin to understand the other(s).

The alternative, though, is to share your opinion every time you do not get things your way, to send out a survey without having set the stage for it in the months before, to run campaign after campaign tweaking for conversion, to forge the message with what we have in mind.

It happens every day, almost everywhere. And it drives us crazy when it is done to us.

Numbers have stories

Fabrizio1 Comment

If the chances to contract a disease increase 10%, we would all be much more worried and depending on the disease even panic. Yet it would be more accurate to ask how much the disease is common in our population: if originally out of 100 people 1 catched the disease, the 10% increase would sound much less worrying than if 90 did.

If a company boasts a 100% increase in revenue in the past 3 years, we would feel confident in its good shape. Yet it would be better to ask how it got there year after year: if the revenue progression would be something like 100 – 150 – 250 – 200, than we might want to inquire what happened during the last year and our confidence would fade.

These are just a couple of examples of size instinct, the tendency to be impressed by a lonely number out of context.

Even though it requires more effort, we should always attempt to evalute things within their stories, to avoid being pulled back and forth by the latest trending number. This is true also when we try to tell about the latest marketing campaign, or the results of the latest customer satisfaction survey.