Talking about it

If you have something you care about – an idea, some work you have done, a job, a project, a new product -, it’s fair for you to assume that nobody else will get it. And it’s your responsibility to explain it, sell it, evangelize it, adjust it, combine it, market it.

That means two things.

First, that we can’t assume that we will hit the mass on day 1. Overnight success is a hoax, but you know that already.

Second, and most importantly for this post, that your role very soon gets much more complex. Because if you want to buy people into whatever you are doing (that you care about), you need to spend a large amount of your time talking about it.

And I guess that the bad news is that nothing is self-evidently great.

And the good one is that everything can be.

As soon as possible

As soon as possible is the shortest way to failure.

Even when it comes from you (for you).

Even when it’s about something important.

Even when everybody else has already done it.

As soon as possible is a great way to impress an urgency in somebody’s mind for a very short time. And then make everybody forget about it, often even before the job is done.

That’s not why you are here.

Back in my days

Back in your days, things were certainly different. But I promise you, any judgement you are giving on 30-40-50 years before in your life is probably inaccurate, biased, and positively or negatively exaggerated.

It’s a good base to make a joke, not a good one to make a decision.

Mental shifts

When I was a teenager, and computers where just starting to become common things in Italian households, I remember a family friend used to be convinced that they could transmit viruses that where dangerous to people.

What happened is that he probably heard about computer viruses, and he just stuck to his own definition: viruses are a danger for human beings.

This challenge in making new ideas fit into old mental concept and ideas is very common. And if you fall into that, you are not an idiot or uneducated. You simply still have not had the mental shift.

And for that, you are pretty much always in time.

Content

There’s too much talk about improvement and growth and too little talk about acceptance and contentment.

Wanting to be better, wanting to have more, wanting to learn and move forward, these are all very commendable aspirations. But when they get applied to every situation and when we look at them in the shortest possible amount of time, they are just going to eat us.

Life is not that long, and we need to find a way to be OK with what we have, with who we are.