Pointless

The idea that a country can solve its problems by closing its borders is as pointless as the idea that a person can heal their wounds by confining to their own room.

Cold

“Hi, this is me from my company. I understand you are using my competitor.”

“Correct. Now is not a good time, could you drop me an email?”

“Sure. I understand you are using my competitor, would you be interested in evaluating my company at renewal.”

“Sorry, it really is not a good time. Could you send an email?”

“Would you be interested in evaluating my company.”

“I keep saying it’s not a good time. Send me an email.”

I understand there’s a script to follow, some boxes to check, a grumpy supervisor. But if this is the job, then sure, AI will take it.

Arguments

Two take-aways from this clip from the interview between Elon Musk and BBC reporter James Clayton.

  1. It does not matter who has your back, you have to be prepared. You have to know what you are talking about. You have to do your research. You have to have facts. And if you don’t, which is fair, because sometimes there’s just too much to know, just avoid the topic you are not prepared about altogether. Drop it.
  2. There’s a point when you are winning an argument where you need to check with the situation and concede something to the part that is losing the argument. If you don’t, you are just going for the kill, and nobody appreciates that.

A viable option

When you are under pressure, mistakes happen.

Luckily, not all mistakes will cost you $100 billion. And most importantly, you are the one deciding what pressure to bow to. Not everything is worth pursuing, not all chances are worth taking, not all competitors are worth following.

Sometimes the wise response is to slow down and let go. It’s always a viable option.

Choose carefully

Hubspot and Intercom are very successful companies. And on the exact same type of communication to their customer, they choose two completely different approaches.

One is before, the other is after.

One raises awareness, the other raises alarm.

One gives you agency, the other takes it away.

One is about hope (“Your contacts database is growing”), the other is about failure (“You’ve exceeded the usage”).

Also (you can’t say that from the message alone, but I’ll ask you to trust me), one is true, the other is not.

There is no right or wrong way to do stuff.

But the choices you make say a lot about who you are and what you stand for.