Tag: entrepreneurship

Come together

FabrizioLeave a comment

Three things to consider when you write new marketing content.

  1. It needs to be relevant to your audience – “me” is not relevant.
  2. It needs to be different from what is out there.
  3. It needs to be distributed in a channel where your audience hangs out.

All of the above needs research, so writing marketing content never starts with a blank page and very rarely starts with a brilliant idea. It starts with questions, data, insights, and the right expectations about how long it takes to make it all come together.

Not the end of the world

FabrizioLeave a comment

A defeat is not the end of the world.

For sure, it hurts. You’ll have to take time to process it. You will be tempted to give way to regrets, complaints, frustation, fury. And sometimes, you should. You will need to regroup with those who have been close to you all along the way. You will grieve, cry perhaps, feel like everything was pointless. You will analyse, and question, and wonder. You might be doing that for quite some time.

In the end, though, you will accept and go back to your practice. And actually, the fastest you do, the strongest you are.

Because a defeat is not the end of the world.

Tough job

FabrizioLeave a comment

It is a challenge not to make all decisions, but when others report to you, that is the only way.

It is a challenge not to take control of every little detail, but when others report to you, that is the only way.

It is a challenge not to give your opinion on every project, but when others report to you, that is the only way.

It is a challenge not to behave as if you have all the knowledge about service, product, marketing, sales, customers, and market. But when others report to you, that is the only way.

It is a challenge not to express with words and behaviour that you are under a lot of stress and external pressure. But when others report to you, that is the only way.

Being in charge is tough job.

Fortunately, it is for you to decide if that’s for you or not.

The same as nothing

FabrizioLeave a comment

There’s a wealth of opportunities at any given time out there.

And to catch them you need to become very good at saying no. Because too much is essentially the same as nothing.

It starts with knowing what you are here for.

Emphasis on practice

FabrizioLeave a comment

We are easily impressed by outcomes, while it is the practice we should emphasize.

Outcomes constantly fluctuate between two opposites: success and failure. Outcomes are out of our control, they are dependent on many factors we do not even pretend to understand. Outcomes are in the future.

Practice is progressive growth, unstoppable. Practice is under our control, it is determined by factors (effort, time, attention) which we can allocate and redistribute. Practice is here and now.