Appearance and substance

The way you behave with people is at least as important as the words you speak.

The story you tell is at least as important as the subject you are narrating.

The marketing you deliver is at least as important as the product you have come up with.

The point is, there is appearance and there is substance. Pretending one does not exist just because it makes you uncomfortable is heavily limiting your own possibilities to succeed.

Make the effort to align them instead. Make behavior and words, story and subject, marketing and product go hand in hand. Bring one at the same level of the other. Make them support each other and be in harmony.

That’s when the feeling of uneasiness will just go away.

Misstep

Reconsider your decision, particularly if you have taken it under emotional stress – I was mad when I said that.

Acknowledge the relationship – I do care about you.

Say that you are sorry and ask for help to move forward – I am sorry and I would like to hear how you think we can get past this impasse.

Nobody said it was easy.

The biggest difference

A difficult step towards awareness is appreciating that we are not so special after all.

The things we think, the emotions we feel, the fears that get us stuck, the ambitions that drive us, the confusion in the face of uncertainty, the defensiveness when we fail. They are common to many and they do not make us any different from all others human beings.

Once we are fine with that, then we can dedicate time to what truly matters: how we react to all that and to an ever-changing world.

That’s where the biggest difference is.

Ambition

Why is it so easy for us to look at where we are today and think at where we could be tomorrow? And at the same time, so difficult to look at where we are today and think at where we were yesterday?

Without the ability to appreciate progress you’ll never be able to achieve your ambitious targets.

A culture that matters

People do not seek transactions.

Or better, if what they seek is a transaction – for example, I give you my time and energy and you give me money in return -, they can find it pretty much everywhere.

Of the three sources motivating people, the only one that is independent from the context is the work they do. And yet employers focus most of their engagement and retention strategy on that very same source, therefore failing to differentiate from any other employer in the world.

If you work in HR or if you are an entrepreneur, there is a clear opportunity for your company to stand out. Make space for employees to build meaningful relationships, give them opportunities to get to know each other when not talking about work, build a culture from the ground up – the only type of culture that employees can perceive and buy into every single day. Have your managers and leaders show them that they care.

It is not what used to matter a few years back.

It is the only way forward now.

Along the way, many senior executives will be challenged to reimagine how they lead. The skills that made leaders effective before the COVID-19 pandemic—strong coaching, mentoring, creating strong teams—are just table stakes for the challenge of the months and years ahead.

McKinsey, “Great attrition” or “Great attraction”? The choice is yours.