People around you most likely do not care about your role, your salary, the amount of money in your bank account, how many square metres your house is, in which neighbourhood you live, the cost of the suit you wear or of the car you drive.
What matters to most, instead, is presence, love, attention, affection, care. All things that are inexpensive and available to everyone. Their value is immense.
Remember that your wins, your successes, your accomplishments are always built on the effort of others. Those who have covered for you, who have supported you, who have motivated you, who have done what you didn’t want to do, who have kicked you when you needed a kick and hugged you when you needed a hug.
Do you know who they are?
And most importantly, are they the first you think of after you have achieved what you wanted?
Now is an excellent moment to start that blog you always wanted to start, to write that book you always wanted to write, to launch that podcast you always wanted to launch, to become the video maker you always wanted to be.
There’s hardship around us, and it takes courage to think forward.
If you can do that, if you can unplug from the constant flow of information, if you can carve a safe space in your day to do the work, if you can be humble enough to reach out to the people you need and ask for help, you will be rewarded.
Great content was important yesterday, is important today, will be important tomorrow.
Go create it.
Being humble is a great way to go about tackling a new challenge.
Humble keeps you grounded (the word actually comes from latin humus, that means earth), and it frees you from the need of having all the answers. When you are humble, you have time to explore, to audit, to find out, and eventually to make up your mind with a new set of information you wouldn’t have otherwise had.
Ideally, relationships are established in good times.
It is more challenging to do that when the crisis hits, when everyone is occupied saving their neck, when nobody knows what tomorrow will bring. There’s a sense of individualism that grows in dire times, preventing the reciprocity needed to build and cultivate relationships.
The only thing that can be done now then, in this moment of unprecedented unknowns, is forget about the reciprocity and just give. Is there anything you own that could be useful out there? Do you have anything to say that could lift the spirit of those most distressed? Is the message you have to deliver looking at a positive future, or is it dilating stress and urgency beyond the here and now?
Marketers should be careful out there these days, the risk in terms of reputation is really high.
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