This is a mantra worth reminding, as marketers seem to forget it all the time.
No one wants to hear about your product.
And there are beautiful examples of what can be achieved when this becomes an assumption underlying your content strategy.
It also works, by the way.
If you have to be bold about one thing in life, be bold about picking yourself.
The time of waiting for others to pick us is over. Bosses, teachers, examiners, recruiters are nowadays just as powerful as we let them.
Be the one to pick yourself instead.
To do what you are passionate about. To do it consistently. To do it in line with your values. To do it for the rewards you decide matter. To do it wherever, and for whomever, you choose to do it.
It is scary, and it is powerful.
Let’s go.
To be a leader, in life and at work, you need to let go.
Let go of schedules and outcomes, experience and opinions, details and plans. Let go of control. Let go of yourself. Let go of your definition of reality. Let go of your certainties.
If you cling to any of these, being a leader is going to be much more difficult. And eventually you will be the one regretting it the most.
If your story is about how good you are, how much money you make, how big of a house you own, how many cars you have, how resounding your title is, how easily your product sells, how fantastic your company is, how many employees you have hired in the past year, how much revenue you made last year, how many new features you have released in the past six months.
Why should we care?
Tell us about the challenges instead, and we will be hooked. Even better, we will empathize.
If you cast a corporation as protagonist, do not brag about its size, its reach, its wealth, its influence. If you cast a product as a protagonist, do not brag about its newness, its hipness, its celebrity. The world spares no empathy for an overdog; market with a graceful humility.
Robert Mckee, Thomas Gerace – “Storynomics”
The very same event can be described by those involved in very different ways. The same person can describe the same event in different ways at different times.
Does this mean one version is the correct one and the others are wrong?
When we describe what is happening to us we almost never stick to the facts. We bring with us past experiences, values, emotions, sensations, expectations, and as time passes our memory filters out most of what does not align with our story.
And so it happens that often a version is correct for the person narrating it, and wrong for those listening.
Something worth accepting.
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