Why should people follow you?
Why should they comment on your social media posts, subscribe to your newsletter, download your latest research, share and spread your word?
As a marketer, if you are not constantly asking yourself this, you will not succeed.
Also, if your are answer is, “to become a new lead”, you will not succeed.
People are not out there seeking you. They are out there seeking themselves.
All great marketing was challenged. At some point, by someone.
And so, if everybody likes what the marketing team produces, they are probably on the wrong track.
The truth is, you don’t know what is going to work or what will be great. So never have a committee preemptively trying to determine that.
Image from Marketoonist.
Pursuing your goals is a work of removal, not addition. That’s where most people get lost.
You don’t need more time, you need less time.
You don’t need more resources, you need less resources.
You don’t need more opportunities, you need less opportunities.
You don’t need a larger market, you need a smaller one.
Get small to get big.
If you miss your targets once, it’s good to try with more time, more resources, more of whatever you think was missing, without touching the system.
If you miss your targets consistently, then more is just going to be an excuse to delay something inevitable. You have to reconsider the system.
When a person comes to you with a problem, pointing at the fact that they are the reason behind the problem is not going to set them at ease or help them get past it.
When a customer comes to you with a problem, telling them that their behaviour is why the problem exist is not going to set them at ease or help them get past it.
Reality and facts are really of little help when emotions are involved.
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