Why should people follow you?
Why should they comment on your social media posts, subscribe to your newsletter, download your latest research, share and spread your word?
As a marketer, if you are not constantly asking yourself this, you will not succeed.
Also, if your are answer is, “to become a new lead”, you will not succeed.
People are not out there seeking you. They are out there seeking themselves.
All great marketing was challenged. At some point, by someone.
And so, if everybody likes what the marketing team produces, they are probably on the wrong track.
The truth is, you don’t know what is going to work or what will be great. So never have a committee preemptively trying to determine that.
Image from Marketoonist.
If you are reading a book, do read.
If you are doing some work, do work.
If you are checking emails and social media, do check emails and social media.
If you are chatting with a friend, do chat with a friend.
If you are in a meeting, do be in the meeting.
The point is that you should commit to whatever it is that you are doing at any given moment. Mixing different activities at the same time is a sure way to get nervous, stressed, and eventually achieve nothing.
Pursuing your goals is a work of removal, not addition. That’s where most people get lost.
You don’t need more time, you need less time.
You don’t need more resources, you need less resources.
You don’t need more opportunities, you need less opportunities.
You don’t need a larger market, you need a smaller one.
Get small to get big.
Once you have established what you stand for, your role in the world, the first test is with yourself. It’s a test of determination in which you are opposed to the infinite opportunities of life.
The second test is with your culture. It’s a test of conviction in the face of what came before you, how things have always been.
The third and final test is with others. It’s a test of acceptance of different points of view, and of the fact that such different points of views do not diminish the validity of your own.
Be relentless.
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