Tag: communication

Cold

FabrizioLeave a comment

“Hi, this is me from my company. I understand you are using my competitor.”

“Correct. Now is not a good time, could you drop me an email?”

“Sure. I understand you are using my competitor, would you be interested in evaluating my company at renewal.”

“Sorry, it really is not a good time. Could you send an email?”

“Would you be interested in evaluating my company.”

“I keep saying it’s not a good time. Send me an email.”

I understand there’s a script to follow, some boxes to check, a grumpy supervisor. But if this is the job, then sure, AI will take it.

Solutions

FabrizioLeave a comment

For as counterintuitive as it might sound, sometimes – perhaps often times – you don’t need a solution.

You need to listen to yourself and others.

You need to stay in the situation.

You need to allow time to pass.

You need somebody to be in it with you.

If you can accept this kind of immobility, you’ll find that solutions are just a bridge to the following problem.

Not about you

FabrizioLeave a comment

It’s not you..

There probably is no sentence that bears the power of immediately making things a lot more personal.

And of course, it’s probably true.

It’s most likely not about you.

People and systems

FabrizioLeave a comment

Companies talk a whole lot about individuals and they don’t talk enough about systems.

That person is not performing.

That lady is challenging.

That guy is always late.

That colleague never comes to the office.

That hire was a mistake.

And to be honest, if it happens once in a while, those statements might also be true.

But most companies spend too much time in what is not so different than gossiping, when often problems are in the way things are done, the way people are managed, the processes everyone is asked to follow.

Human matter

FabrizioLeave a comment

We have made marketing a commodity. We have made it about scale, repetition, numbers, algorithms. We have made it a matter of point-to-point measurement and one-way funnel.

And now we worry that a machine can take our job?

AI will replace you if you think that marketing is a “if this then that” statement, if you look at a blog post only in terms of keyword density, if you consider an ICP something to bend at your own need.

For all the others, we still very much need you.

It’s not the rise of the robots that frightens me.

It’s the rise of all those corporatists who have forgotten that humans matter.

George Tannenbaum, Rising. Falling. Choosing.