Everyone would love to work for a company that says no to what is shiny and short term.
Everyone would love to work for a boss who prioritises their team’s advancements before their own.
Everyone would love to work for a company that cares about long-term impact and a lot less about quarterly reports.
Everyone would love to work for a management team who is putting their money where their mouth is.
Everyone would love to feel involved, motivated, and capable.
And yet, (almost) nobody does.
It turns out, doing what people love, what we all love, is much more difficult then writing it on a piece of paper.
It requires that mix of courage and impertinence that most people don’t have.