Others will always ask, demand even, that you change your mind, do something, behave in a given way. And of course, it is your responsibility to accept what you feel comfortable with and push back against what is not for you. What does not help your own goal. What does not stand for you own values. What takes you farther from your purpose.
You set the boundaries and you are the one defending them.
You get what you measure.
Unless you measure too many things.
In that case, most likely, you get nothing.
Define success, pick a good proxy, and stick with it.
When you can’t stand somebody.
When you have problems with them, can’t figure out what they stand for, have concerns about their agenda.
When you had an argument, can’t see eye to eye, really can’t understand.
When they are so different they annoy you, unnerve you, dishearten you, hurt you.
The only real thing to do is to be even closer to them. If you care about the relationship, of course.
If things are difficult, everyone is impacted. Those in high positions, those in the middle, and those at the bottom.
And it works in a way so that those at the bottom do not care for the impact on those higher up. Because for them, it is often a matter of survival, and survival does not allow for unselfishness.
The point is that if you are in a situation of crisis and you are on top, do not expect others to give you empathy. Be prepared to be giving it out by the bucketload instead.
Of course, this is triggering for every marketer.
But the reality is that those sentences will continue to be spoken in companies everywhere. And the only remedy to this simple truth, is to be prepared. To have a plan, to have a reputation, to have leverage. Because it is always true that one of the main task of every marketer is to market marketing.
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