Tag: change

Better feedback

FabrizioLeave a comment

You don’t care!

It just seems as if you don’t care.

When you are late in the morning, I feel like you don’t care.

When you are late in the morning, I feel frustrated, as I get to question your commitment.

The four statements all say the same thing. The way this is done, though, is extremely different. Only the last one opens the listener to what comes next.

And since we too easily tend to project our feelings on others’ behaviours – by judging the things they do under the lens of our own situation -, we need to practice how to give better feedback.

Thanks Ed Batista for the reminder.

Make it about people

FabrizioLeave a comment

Experiences matter not because of the results you are getting, not because of the expertise you accumulate, not because of the final outcome, not because of the knowledge you did not have before.

They matter because of the people you share them with.

Make it about people, sooner rather than later.

That’s a way to cherish every moment of the journey.

What to aim for

FabrizioLeave a comment

The biggest problem with self-help books, business reviews, parenting blogs, marketing podcasts is that they give you a kick when your mind is at peace and make you feel awful the exact same moment things get hectic and you fail to follow their advice.

Hearing about what somebody else has done in similar circumstances is not going to shield us from pain, frustration, anger, and thousands of other feelings when the situation comes to us.

Life is tough, no matter what.

Finding your way, the way you can call your own and be proud of, is what you should aim for.

The ocean of sameness

FabrizioLeave a comment

Messaging is the equivalent of defining. And when you define something you put a limit to it.

If I say tree, everybody understands what I am talking about, but at the same time everybody will have their own image of a tree in their mind.

If I say birch, fewer people will understand what I am talking about, but those who do will have a clear image in their mind.

If I say betula pendula, most people will not understand what I am talking about, but the very few who do will have a very powerful image in their mind, and a very strong connection with me.

Messaging is ineffective for many products because the limit is pushed further and further and further again, until the message itself loses any power to define what the product actually is. And for the fear of losing opportunities and market shares, all you end up selling is trees. Just like anybody else.

If your work involves some messaging, remember that your goal is to limit, not to expand. You can have different messages for different people and for different channels, but each one of them needs to be limited in order to resonate and actually mean something.

The alternative is drowning in an ocean of sameness.

Speed eats quality

FabrizioLeave a comment

Speed gives you an edge.

Not in the sense of cutting corners, rushing through things, hustling or muscling through. But in the sense of getting things through the finish line, often and consistently. Understanding when something is good, pressing the button, and moving to the next item.

Speed eats quality for breakfast.