Tag: change

Irrational

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It does not tell much about our product.

What about talking about that feature we have spent all that money on?

We should probably play it safe.

I don’t think it’s going to work.

It’s nice, but it lacks appeal.

Why don’t we put a nice picture with a smart description of our product capabilities?

I am sure whoever is behind this genius campaign by 3M has heard some versions of this many times, as many marketers have. Some give up, some persist.

One way or the other, keep in mind that people are not moved by rationality.

Hitting a wall

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When a plan hits a wall, two questions can help.

What do I know today that I did not know when I came up with the plan? This will tell you if the conditions have changed, if the stop came because of that, if there are shifting forces that you underestimated. It tells you whether the general direction is still valid.

To what degree do I still believe in the original plan? This will tell you if you are still committed or if it’s time for a change instead. It help you stay clear from easy, short-term fixes, and it tells you whether it’s worth it to try once more.

Rest assured, most plans hit a wall at some point.

Alert

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You always have something to learn.

Even when you are on top of your game, even when you have been around for decades, even when you are the number 1. There is always something more, or something else.

Keep your senses alert. Not because you should not rest or because you should always stress, but because there are still opportunities to learn something new.

And that’s the essence of life.

Breath life into values

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If you have company values and you don’t talk about them often, have them in company presentations, discuss them at company events, represent them with stories and examples, wrap them around basically everything your company does, then it’s better not to have company values at all.

A small example. We started our company event yesterday with a question about who would remember our company values. Not many hands went up. In the afternoon, we planned a game where the assigned scores were based on actions that reflected our values. In the evening, everybody was pointing at things and discussing events, stressing how this or that was indicative of a given value. Some for fun, some for real.

If you have company values, breath life into them.

Energising

FabrizioLeave a comment

Meeting others is energising.

It’s when you get to share ideas, when you get to improve your thinking, when you get to tell your stories, when you get to learn something more about you, when you get to solve difficult and interesting problems.

The last two years (and some) have been tough on this aspect.

Now is the time to recharge the social batteries and look farther.