Streaks will eventually end. That’s inevitable.
And when that happens, instead of focusing on the small loss, turn the attention on the big win. It will be much easier to get back on track and go for an even longer streak.
Tag: change
The committee
All great marketing was challenged. At some point, by someone.
And so, if everybody likes what the marketing team produces, they are probably on the wrong track.
The truth is, you don’t know what is going to work or what will be great. So never have a committee preemptively trying to determine that.
Image from Marketoonist.
Small to get big
Pursuing your goals is a work of removal, not addition. That’s where most people get lost.
You don’t need more time, you need less time.
You don’t need more resources, you need less resources.
You don’t need more opportunities, you need less opportunities.
You don’t need a larger market, you need a smaller one.
Get small to get big.
Relentless
Once you have established what you stand for, your role in the world, the first test is with yourself. It’s a test of determination in which you are opposed to the infinite opportunities of life.
The second test is with your culture. It’s a test of conviction in the face of what came before you, how things have always been.
The third and final test is with others. It’s a test of acceptance of different points of view, and of the fact that such different points of views do not diminish the validity of your own.
Be relentless.
Reconsider the system
If you miss your targets once, it’s good to try with more time, more resources, more of whatever you think was missing, without touching the system.
If you miss your targets consistently, then more is just going to be an excuse to delay something inevitable. You have to reconsider the system.
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