It’s not quantity that will make you feel accomplished and satisfied. That’s a lazy proxy for work that matters.
It’s not even quality. That’s volatile and no two people would agree on what that means.
It’s the alignment between what you do and what you stand for. And too often we mistake quantity or quality for the final goal.
It does not matter if you are a billionaire.
It does not matter if your new enterprise is going to make you a few more billions.
It does not matter if you are moved by mixed motives.
What matters is the impact you have on people and communities. And some enterprises have this much clearer than others.
Some situations have the power to take us back to the ground. They remind us we are not invincible, they prove time is a very limited resource, they point to someone who is more prepared.
When we go past them and their drama, they can teach us to be with what we have and what we are, to the best of our own possibilities.
That’s what they are really for.
Three things that will not make you nervous, that will not scare you, that will not make you lose your sleep, that will not make you cry when you are rejected.
The point is that when are onto something that matters, you will feel anxiety and fear. That’s a sign of the stakes you are putting on that thing. What’s important is acknowledging the feelings, accepting where they come from, and finding ways to cope with them so that you can function and progress.
It’s never been about feeling confident and fearless. That’s a lie for Hollywood movies.
Scripts are out there, they are easy to replicate and scale.
Script #1 – Send LinkedIn contact request faking interest in profile, then send follow up pitch upon acceptance of request.
Script #2 – Collate information you find on Google in an eBook, gate the eBook to collect email addresses, then sequence them.
Script #3 – Map what competitors have on their blog, then have a piece of content to match all topics, possibly changing the content only marginally.
There are more. The problem is that they work for about 10 minutes, then they are old, start annoying people, and you are left wondering why.
If you want to stand out, you have to do something that is not scripted.
It’s not easy.
It’s not supposed to.
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