Things that work in marketing:
Things that do not work in marketing:The greatest illusion
This one is from Rand Fishkin, worth remembering after the summer.
When you set out to figure out how to control your employees more closely – checking how much time they spend in meetings, measuring how many breaks they take during the day, asking for what reasons they are taking time off -, you have problems that no surveillance system in the world can fix.
Trust leads engagement.
Structure is what gives predictability. You can expect certain things to happen because the script says so. Structure does not like free thinkers and innovators: somebody else already did all the thinking and the innovating, it is now time to march.
Chaos is the exact opposite. You have to figure out what is going to happen because there is no script. Chaos does not believe in bosses and managers: there is no past experience to replicate or resources to carefully allocate, it is time to connect the dots.
Design your habits and practice so that it is possible to move continuosly between structure and chaos.
That is a feat you will need.
Find something that makes you happy and stick to it.
Figure out what gives you energy and double down on it.
Understand what gives you a sense of accomplishment and do that consistently.
Notice what puts a smile on your face and expand that until it fills most of your days.
The alternative is a spiral of negativity that will be every day more difficult to escape.
Do not go there.
If you seek change, looking at what the person sitting next to you is doing won’t help much.
At best, it will make an easy excuse to use when you want to fall back to your old habit.
Go as far from the mean as you can, instead. Learn about what’s been tried a few times only, about what’s new, about what’s not been tested yet.
Seek outliers.
That’s the path to change.
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