Category: leadership

The ocean of sameness

FabrizioLeave a comment

Messaging is the equivalent of defining. And when you define something you put a limit to it.

If I say tree, everybody understands what I am talking about, but at the same time everybody will have their own image of a tree in their mind.

If I say birch, fewer people will understand what I am talking about, but those who do will have a clear image in their mind.

If I say betula pendula, most people will not understand what I am talking about, but the very few who do will have a very powerful image in their mind, and a very strong connection with me.

Messaging is ineffective for many products because the limit is pushed further and further and further again, until the message itself loses any power to define what the product actually is. And for the fear of losing opportunities and market shares, all you end up selling is trees. Just like anybody else.

If your work involves some messaging, remember that your goal is to limit, not to expand. You can have different messages for different people and for different channels, but each one of them needs to be limited in order to resonate and actually mean something.

The alternative is drowning in an ocean of sameness.

Embrace the mess

FabrizioLeave a comment

The best way to be in charge of something is to embrace the mess.

Of course, you should be committed and you should deeply care. You should bring your A-game and make sure that everybody involved can bring their own too. You should plan and execute and iterate and educate and plan some more.

And then, when chaos strikes, as it certainly will, you should be ready to throw everything in the air and play with the mess of the new setting.

It might not only be the best way, but also the only one.

Nothing personal

FabrizioLeave a comment

Other people’s success is nothing more than what it says it is: the success of someone who is not you.

It’s not your success, neither it is your failure. It’s not a missed opportunity and it is not less opportunities. It’s not your merit, it’s not your fault, it’s not your reward, it’s not your punishment.

It’s nothing personal.

Cherish other people’s success as vividly as you cherish your own.

The two go hand in hand.

Good at something

FabrizioLeave a comment

If you are really good at something, there’s no reason to make others feel bad for not being at your same level.

Lift them up instead, or at the very least show them a new way to think, to act, to relate, to commit.

You’ll make your good worth it.

Indispensable

FabrizioLeave a comment

With some colleagues, things click right away. You trust them, they trust you. They are great to be around, deliver on their promises, they are competent and you have that feeling that you can learn a lot from them.

With some colleagues, it takes time for things to click. And that’s when things get difficult, because instead of relying on them, you create more work for yourself and other colleagues. Instead of giving them responsibilities, you start micro-managing or ignoring them. You become critical of everything they do and eventually loose any interest in even sitting down with them to have a chat.

When this is the challenge, do over communicate instead. Set ground rules and check that they still stand frequently. Be vocal about the discomfort, ask about their discomfort, and get to know them outside of what they do in their working hours.

That’s how you make yourself unique and indispensable.