Money doesn’t lie

Google’s mission was to organize the world’s information and make it universally accessible and useful. Today, 81.3% of their revenue comes from advertising, which admittedly has little to do with making information universally accessible.

Facebook’s mission was to give people the power to build community and bring the world closer together. Today, 97.7% of their revenue comes from advertising, which admittedly has little to do with giving people the power to build community or bringing the world closer together.

If you don’t measure the right things, it’s very easy to end up in a very different place from the one you initially had in mind.

Arrogant assumption

When leaders say any of the following:

  • I put a lot of pressure on myself.
  • I hold myself to very high standards.
  • I am the biggest critic of my work.

It typically means that they will find it challenging to establish relationships based on trust, particularly with direct reports.

And it’s not because what they say is not true. It might indeed be that they expect a lot of themselves, that they are never happy with what they achieve, that they always strive for more.

But they then extend the same expectations on others. They assume that just because others don’t feel the same pressure, don’t adhere to the same standards, don’t agree with the same critiques, it means they are not as committed, as motivated, as performing.

That’s a bit of an arrogant assumption.

Care without control

It’s easy to care when you control everything. It’s also easy to give up responsibilities when you are no longer committed. But the most difficult thing to learn to be a good parent, or a good leader, is the ability to let go of control while still continuing to care deeply.

On people and communities

It does not matter if you are a billionaire.

It does not matter if your new enterprise is going to make you a few more billions.

It does not matter if you are moved by mixed motives.

What matters is the impact you have on people and communities. And some enterprises have this much clearer than others.

Scripts

Scripts are out there, they are easy to replicate and scale.

Script #1 – Send LinkedIn contact request faking interest in profile, then send follow up pitch upon acceptance of request.

Script #2 – Collate information you find on Google in an eBook, gate the eBook to collect email addresses, then sequence them.

Script #3 – Map what competitors have on their blog, then have a piece of content to match all topics, possibly changing the content only marginally.

There are more. The problem is that they work for about 10 minutes, then they are old, start annoying people, and you are left wondering why.

If you want to stand out, you have to do something that is not scripted.

It’s not easy.

It’s not supposed to.