Some popular ideas are challenging to understand, and they deserve more respect than what they get nowadays. For example, it is very easy to mistake psychological safety for an environment in which everybody feels safe to do whatever they want, as they won't ever get any criticism. It might hurt them. Similarly, it is easy … Continue reading Popular ideas
It's normal to want to please others. It's naive to try to please everybody. Eventually, you'll have to say some nos, whether you'll do that explicitly or implicitly. The different commitments you have taken are going to clash with one another, and at least a bunch of them are going to be left behind. Your … Continue reading What matters
Around the world, only 16% of employees say they are fully engaged with their work (see also here). It is possible that your company is an exception, and yet research shows that it is a whole lot more likely it is not. This means, most of your employees approach their work as just a job. … Continue reading Are you engaging?
There is one important thing to keep in mind when someone in the team has to be dismissed: the impact on those remaining. For what I have seen so far, there are two reasons why a team member is let go. The first one is behavioural. The person does not get along well with the … Continue reading Dismissals
Everything you do is a trade-off. When you are lucky, it's between two options. More often than not, it involves multiple options, some of which are equally appealing. If you go to the movie, you cannot stay home with your family or spend time reading a book. If you buy a new car, you'll have … Continue reading Consider future costs
What would be of your marketing if tomorrow you would be left without behavioural information, pixels, tracking, preferences, and so on? Just a reminder that the tools you use today to deliver your message are just tools. Much more important is what's behind that: what you stand for, what your customers stand for, what your … Continue reading A reminder
I am shopping for a new car, and only today I spent a couple of hours looking for a good option for my family and myself. With all the content and ads we are exposed to nowadays, I find it puzzling that there is no single space on the internet where I can go, say … Continue reading On-demand advertising