Author: Fabrizio

Two speeds

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Our world has been moving at two speeds for a long time now.

The virus that is spreading in so many countries today is an example of what has already been happening for decades. Somewhere, something ignites, and by the time the fire is everywhere, old and local institutions are still arguing to figure out whose fault it was and how they can drop the ball onto someone else.

The lack of global leadership makes it impossible for countries to act in time and with a common strategy, and inaction is the fertile ground on which so many of the problems our society is facing can soar undisturbed.

What happened next …

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.. is not always newsworthy.

After you have landed that job you so much wanted, often the most exciting part is showing up every day to do your best.

When you make a resolution to change an unhealthy habit, most of the time peak adrenaline is in the moment you make up your mind, and it’s followed by days, weeks, months of sticking to it.

Decorating your new apartment might give you a kick, and then you’ll have to navigate the day after day of your life inside it, uneventful for the most part.

It’s not always easy to be at ease in the average routine, yet that’s what most of our lives are made of. If you want to be an agent of change, that’s a lesson better learned fast.

The difference you make

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Generosity and kindness work very well as a marketing tactic, particularly in times of uncertainty and discomfort.

If you have something valuable to share, do it. But value is not measured on your income statement, in this case more than ever. It is measured in the impact you have on those you serve, in the difference you make in their lives, in the ways you enhance their capacity to get past such difficult times.

If you have something valuable to share, do it. In all other cases, just continue business as usual. Leveraging the pandemic, covid-19, remote working, social distancing to sell a bunch of new subscriptions and products is not something we feel the need of.

Changing the game

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What game are you playing?

If you feel like you’ve been losing for too long now, most likely it is the wrong game you are playing. There is a chance for you to reconsider all that is involved: the rules, the playing field, the competitors, even what winning eventually means. But you can do that only if you start by understanding who you are, what makes you stand out and what you want.

Different is better than better. If you put yourself in the small pond, how you think of yourself goes up. Most of us though live in a huge pond, and the feeling we get is we will never be good enough. Give yourself a game that you can win!

Neil Pasricha

Open your story to imperfection

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What happens when you fail the story you have so patiently and consistently crafted?

We all have ups and downs, yet some downs have the power to make us question the image of ourselves we have built. Perhaps we think of us as calm and patient, then we act irrationally and hastily. Perhaps we think of us as bold and innovative, then suddenly we are cautious and scared. Perhaps we think of us as caring and supporting, then we catch ourselves in a bitter and malicious mindset.

The beauty of stories, though, is that they are open enough to accept and welcome new behaviours without bending.

We still are calm and patient, but something unusual happened that made us act in an irrational and hasty way.

We still are bold and innovative, but with that new piece of information we felt it was worth it to be cautious and even scared.

We still are caring and supporting, but that person hurt us deeply and now we are in a bitter and malicious mindset.

If we accept this, it’s going to be easy to get back on track.

If we don’t, the thing we were not expecting will become what we expect of us next.