Shared

You do not have to manage change to make it happen.

You can still make a decision and expect everyone to act accordingly.

You can drift through the days and wait for something to come your way.

You can stand on the side and take credit for whatever success will come.

You do not have to manage change, but when you manage change you make it a shared experience. A shared decision, a shared opportunity, a shared outcome. It is only by managing change that you can make a long-term impact.

Humane

If presented with the possibility, would you share the highest reward with your fiercest competitor? Would you be fine with going down in history together with them? Or would you just try a bit harder, a bit further, to be the only winner?

Too often we see competition as a zero-sum game, a clear winner and loser is a must. But what occurred in the high jump points to something far greater. As we outlined in Peak Performance*, if we can put our ego aside, we actually free ourselves up to perform to our best ability. Our ego often pushes us to perform out of a place of fear, of needing to show the world that I’m good enough. When we can let go of that noise, and realize that competition is about getting the most out of ourselves, we can fulfill our potential.

Brad Stulberg, Competing with instead of always against

* My notes on Peak Performance.

A sign of commitment

Saying no is a sign of commitment.

When you know that what you are doing matters, you want to dedicate to it as much time and energy as possible. And you can only do that if you have developed the capacity to resist alternatives, to refuse help, to reject opportunities.

Saying no is saying you are on the right path.

What works

Things that work in marketing:

  • Building your brand
  • Creating content that resonates with you audience
  • Being featured in publications your audience trusts (not because you paid them)
  • Being found when people experience the pain you are addressing

Things that do not work in marketing:The greatest illusion

This one is from Rand Fishkin, worth remembering after the summer.

Shared way

Doing work in a group also means acknowledging that different people have different ways to react to and express anxiety, stress, fear.

Most groups respond to the attitude of the person in power, and the person in power wants to get out of the unpleasant situation as soon as possible: more control, more direction, more drama. This often means everyone hides and looks for ways to stay afloat.

Successful groups manage to talk. To air their feelings and find a shared way forward. To take the differences and dig value from them. To step into the unknown together, at the same time.