It’s easy to fall into the familiar refrain that goes: “B2B marketing is boring”.
That is just an alternative version of the hit: “We have always done it this way”.
The reality though is that most marketers don’t have the guts – sure, sometimes it is the budget, or the time, or the team, but let’s be realistic, it is mainly the guts – to try anything new.
There is literally no barrier to B2B marketing today.
Just go experiment.