It’s easy to fall into the familiar refrain that goes: “B2B marketing is boring”.

That is just an alternative version of the hit: “We have always done it this way”.

The reality though is that most marketers don’t have the guts – sure, sometimes it is the budget, or the time, or the team, but let’s be realistic, it is mainly the guts – to try anything new.

Fortunately, some do. And some others do as well. And some others do it some more.

There is literally no barrier to B2B marketing today.

Just go experiment.

Note: the image in this blog post is from Postman‘s graphic novel, The API-first World.